About

Who We Are


As a cruelty-free certification body committed to promoting animal welfare and ethical consumer choices, we are dedicated to ending animal testing and encouraging companies to adopt cruelty-free practices in their production processes.

Who We Are

Our mission is to provide consumers with a reliable and trustworthy assurance that the products they purchase have not been tested on animals.

Our certification process involves rigorous evaluation of companies' policies and procedures to ensure they meet our high standards for animal welfare. We work with a range of industries, including beauty, household, and personal care products, to promote cruelty-free practices and provide certification to ethical companies.

We believe that every choice matters. By choosing cruelty-free products, consumers can make a positive impact on animal welfare and support companies that prioritize ethics and compassion. Our certification seal is a mark of trust and accountability, providing consumers with the assurance they need to make informed and ethical choices in their purchases.

Join us in our mission to create a kinder world for animals. By supporting us and choosing cruelty-free certified products, you are taking a stand for animal welfare and sending a powerful message to companies that animal testing is not acceptable. Together, we can make a difference.