Our Values

Cruelty-free certification is an important step towards a more humane world. As a cruelty-free certification body, we have set our values to ensure that the products we certify are in fact cruelty-free and are not tested on animals.

Our Values

We believe that every living creature has the right to a life without pain and suffering, and that no animal should be subjected to needless cruelty in the name of research or profit.

As a cruelty free certification body, we believe in the value of transparency. We are committed to providing consumers with accurate information about the products we certify, and we are always willing to answer questions and provide additional information if needed. We strive to ensure that consumers know exactly what they are buying and that their trust is never betrayed.

We also believe in the value of impartiality. We do not accept any form of bribery or influence from companies or organizations seeking certification. We are a neutral third party that assesses the products we certify, and we will not take any action that would jeopardize our integrity or the trust of our consumers.

We are also committed to the value of innovation. We constantly strive to find new and better ways to certify products and ensure that they are cruelty-free. We are always open to new ideas and new ways of doing things, and we are committed to staying ahead of the curve in the cruelty-free certification industry.

Finally, we believe in the value of sustainability. We strive to ensure that the products we certify are not only cruelty-free, but also environmentally friendly. We believe in minimizing our impact on the environment and using only eco-friendly materials and processes whenever possible.

These are the values that we hold dear at our organization, and they inform all of our decisions. We are committed to ensuring that the products we certify are indeed cruelty-free, and that all creatures are treated with respect and dignity. We believe that a cruelty-free world is possible, and we will continue to strive for that goal.